Jake Fruend
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Jackalope Theatre (2016)

BRANDING • PRINT & DIGITAL DESIGN

For my first project as their resident designer in 2016, Jackalope Theatre asked for a series of banners to promote their 9th season. I collaborated with the company's directors and playwrights to create simple images that reflected the themes at the core of each show.

Jackalope has made an enormous impact on Chicago theatre in just a few years.

Jackalope has made an enormous impact on Chicago theatre in just a few years.

Given their mission of "expanding American identity," radio signals felt like a perfect encapsulation of their own rapid expansion and the strength of their influence.

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Each banner eventually blossomed into a full production image.

Each banner eventually blossomed into a full production image.

The themes we introduced in the announcement remained central in the final products. Scroll down to see the results!

Octagon: a story about the rowdy and inspiring world of slam poetry.

Octagon: a story about the rowdy and inspiring world of slam poetry.

The Snare: a small-town family drama about demonically possessed daughter.

The Snare: a small-town family drama about demonically possessed daughter.

Ideation: a thrilling psychological drama about the end of the world through the eyes of corporate America.

Ideation: a thrilling psychological drama about the end of the world through the eyes of corporate America.

All three posters featured photography by Joel Maisonet.