Jake Fruend
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Kaleidoscope Vintage + Ephemera

My awesome friends at Kaleidoscope Vintage recently made the leap from selling online to a brick and mortar establishment in Chicago's Andersonville neighborhood. Yay!

 To accompany this transition, they asked for a completely new logo and visual identity. Something bright, cheerful, and comfy.

To accompany this transition, they asked for a completely new logo and visual identity. Something bright, cheerful, and comfy.

We landed on two versions of the logo.

We landed on two versions of the logo.

The alternate radial version makes an appearance on the store's price tags.

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 Photos by the always amazing  Christopher Semel .

Photos by the always amazing Christopher Semel.