They requested a new logo that captured the immersive quality of their work, while paying homage to their ensemble of LGBTQ artists and, of course, their home town. Plus, the logo needed to fit with NWaC's long-time "Shark Lady" mascot. A tall order, to say the least.
When talking about NWaC’s "immersive and revolutionary acts of art," the first thing that sprung to mind was street art. We wanted eye-catching, transcendent images tucked within the real world - the essence of immersive theatre.