Jake Fruend
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Nothing Without a Company

Nothing Without a Company produces plays all over the city in site-specific and reclaimed environments. For their tenth anniversary, NWaC wanted a makeover.

 They requested a new logo that captured the immersive quality of their work, while paying homage to their ensemble of LGBTQ artists and, of course, their home town. Plus, the logo needed to fit with NWaC's long-time "Shark Lady" mascot. A tall order, to say the least.

They requested a new logo that captured the immersive quality of their work, while paying homage to their ensemble of LGBTQ artists and, of course, their home town. Plus, the logo needed to fit with NWaC's long-time "Shark Lady" mascot. A tall order, to say the least.

 When talking about "immersive and revolutionary acts of art," the first thing that sprung to mind was street art. We wanted eye-catching, transcendent images tucked within the real world - the essence of immersive theatre.

When talking about "immersive and revolutionary acts of art," the first thing that sprung to mind was street art. We wanted eye-catching, transcendent images tucked within the real world - the essence of immersive theatre.

I took inspiration from the Chicago and LGBT Pride flags to create the new NWaC logo.

I took inspiration from the Chicago and LGBT Pride flags to create the new NWaC logo.

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